Is it for kids? If I was a kid I think I might have found this a little chilled for my attention span. A nice twist on the animation with it being filmed documentary style. Not mocumentary I add as this is a true story. The animation is fab as well. A great film to watch when you're feeling slightly hungover and tired from the night before as long as you remember that animated penguins could never be as funny as the real thing. What's the message, well as my friend Nick says 'Just do It!'.